Mars - Enabling Profitable Growth by Leveraging Data and Analytics

Presenter: Deepak Jose
Video date: 19 May 2021
Running time: 20m

 


Mars, best known for its M&M’s and Snickers brands, is in the midst of a major digital transformation with a very specific focus. In this session, Deepak Jose, Head of Business Strategy and Advanced Analytics at Mars, talks about putting their data and analytics approach into practice, including designing the Mars Digital Engine, an effort broadly focused on leveraging data and analytics to drive growth.

The talk provides a great inside look at how a large, storied brand is approaching our data-driven future, and where data analysts fit. Deepak has some cool advice for those of you encountering colleagues with a stubborn traditional mindset and why today’s data analysts need to stand their ground and support new tools if they want to deliver truly transformational results.